Sources list for 2004 MCDONALD'S FRANCHISE BURGER KING WENDY'S MARKETING ADVERTISING BRANDING:

Mcdonald-Walker, S. (2000). Bikers : Culture, Politics and Power /. New York: Berg.
Motorbike Riders' Concentration Levels

Koch, T. & McDonald, S. (2003), Bank Management, (5th edn), Thomson South-Western, Manson
Moral Hazard

Mcdonald-Walker, S. (1998). Fighting in the Legacy: British Bikers in the 1990s. Sociology, 32(2), 379+.
Motorbike Riders' Concentration Levels

Cutcher-Gershenfeld, J., Lin, W., Nitta, M., Moore, M., Barrett, B. J., Mothersell, W. M., Belhedi, N., Palthe, J., Chow, S. S., Ramanand, S., Inaba, T., Strolle, M. E., Ishino, I., Wheaton, A. C., Coutchie, C., Lee, S., & Rabine, S. (1998). Knowledge-Dri
Work Ethic: Japan and United States

Wells, Susan. (August 2004) "Franchisers walk a fine line." Human Resources: Publication of the Society for HR management. Volume 49. Number 8.http://www.shrm.org/hrmagazine /articles/0804/0804covstory.asp. Wells, Susan. (August 2004) "Franchisers walk a fine line." Human Resources: Publication of the Society for HR management. Volume 49. Number 8.http://www.shrm.org/hrmagazine /articles/0804/0804covstory.asp. Accessed August 14, 2004.
The Diverse Workforce

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