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7's Framework Mckinsey Marketing

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... |Web Sales | 8| 8| 9| 8| 8| 7| 6| 7| 7| 6| 7| 6| 87| |Total Personnel| 7| 7| 7| 7| 7| 7| 7| 7| 7| 7| 7| 7| 86| | |2.7 |2.7 |2.7 |2.7 |2.7 |2.7 |2.7 |2.7 |2.7 |2.7 |2.7 |2.7 | Variable M SD M SD Family support 38.6 10.4 38.7 10.7 Peer support 36.7 7.5 37.4 | 1993 | 7.3 | 7.1 | 7.0 | 7.1 | 7.1 | 7.0 | 6.9 | 6.8 | 6.7 | 6.8 | 6.6 | 6.5 | | ...



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Sources list for 7'S FRAMEWORK MCKINSEY MARKETING:

Chao, D. King, V. Everson, J. (2002)A strategic framework for partnering. McKinsey and Co.
Design for an Effective Partnership or Alliance

Ohung, Sungmi and Mike Sherman. 2002. "Emerging Marketing: Companies don't need state-of-the-art tools, huge volumes of customer information, and armies of experts to use continuous relationship marketing effectively." The McKinsey Quarterly, 62+.
Relationship Marketing

Aitken, M., & Holt, F. (2000). A prescription for direct drug marketing. The McKinsey Quarterly, 82.
Pharmaceutical Marketing

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications

 


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